Canada’s first fully automated marketplace for preloved luxury fashion. As a start up Eivey Inc. needed a strong brand identity to enter the market. Taking away the second-hand thrift store stigma from preloved shopping, visuals and collateral were created to underline the mission of Eivey. It’s brand identity was developed with a strong focus on its target market. From logo to website, prints and marketing collateral were all created to create a coherent brand. A strong social media strategy was developed to create buzz about the new experience of online second hand shopping for luxury fashion items in Canada.