White Label Designer vs. In-House Designer?

Staying ahead in the market requires not just a quality product or service but also an appealing visual identity. This brings us to a crucial decision many businesses face: Should you hire an in-house designer or opt for a white label designer? Each option has its own set of advantages and disadvantages. In this blog, we’ll explore the reasons why choosing a white label designer might be the right decision for your business.

Expertise on Demand

One of the standout benefits of working with a white label designer is the instant access to a wide range of design expertise. White label design agencies often employ a team of experienced designers who have worked on a multitude of projects across various industries. This means that you can tap into a diverse skill set tailored to your specific needs without the time and effort required to hire and train in-house staff.


Hiring and maintaining an in-house designer can be a costly endeavor. Beyond their salary, you’ll need to invest in equipment, software, training, and benefits. In contrast, white label designers typically charge on a per-project or retainer basis. This flexible payment structure can often result in significant cost savings, especially for smaller businesses or startups.


Your design needs might fluctuate over time. When you have an in-house designer, you’re limited by their capacity and skill set. A white label designer, on the other hand, offers scalability. You can increase or decrease the number of projects as needed without worrying about hiring or laying off employees. This adaptability is a game-changer in today’s dynamic business environment.

Fresh Perspective

In-house designers might get tunnel vision after working on your brand for an extended period. They can become too familiar with your company’s visual identity and lose objectivity. A white label designer, however, brings an outside perspective and fresh ideas to the table. This new viewpoint can breathe life into your brand and help you stay innovative.

No Overhead Headaches

Running an in-house design team comes with a host of overhead concerns. From providing office space and supplies to managing HR-related issues, you’ll be tasked with a plethora of responsibilities. With a white label designer, all these administrative burdens are lifted. You can focus on your core business while the design experts take care of their craft.

Access to Specialized Skills

Design encompasses a wide range of disciplines, from web design and logo creation to packaging and branding. An in-house designer may not possess all the specialized skills you require, leading to outsourcing additional tasks. White label designers, however, often have a team of specialists with diverse skills, ensuring you get top-notch quality work in each area without the hassle of multiple freelancers or employees.

Faster Turnaround

Time is often of the essence in the business world. White label design agencies are well-versed in working efficiently to meet tight deadlines. With a network of designers at their disposal, they can allocate resources to your project more quickly than an in-house designer, who may be bogged down with other tasks.

Focus on Your Core Competencies

Lastly, outsourcing design work to a white label designer allows you to concentrate on what you do best – running and growing your business. Your energy and resources can be better allocated to areas where your unique expertise lies, while the design experts ensure your visual identity shines.

Both in-house and white label designers have their merits, and the right choice depends on your specific business needs and circumstances. However, the versatility, expertise, and cost-efficiency offered by white label designers make them a compelling option for many companies looking to enhance their visual branding. Consider the benefits of white label design when making this crucial decision for your business.